Aronia Berry


The aronia berry is a small, round fruit native to North America. The berries can be red or black, and grow on shrubs throughout the continent.

Aronia berries were considered medicinal by Native Americans, and were used to make teas and treat colds [2]. The fruit contains approximately 5x the antioxidants per serving of blueberries or cranberries, and relatively high concentrations of polyphenols – natural substances that provide protective functions for plants, including protection from disease and radiation. These protective properties also offer healthful benefits when consumed by humans.

In addition to being one of the most anti-oxidative berries known, with high concentrations of anthocyanins (giving berries their color and offer neuroprotective benefits)[4], aronia berries are high in fiber, vitamin C, and manganese, and supply folate, iron, and vitamins A and E. Their sharp taste can dry out the mouth, earning them the nickname "chokeberries,” but aronia berries are safe to eat and, in fact, have numerous health benefits.[1]

Consumption of aronia berries, which contains particularly high concentrations of both anthocyanins and procyanidins, has demonstrated the following benefits through both in vitro and in vivo peer-reviewed studies:

● antimutagenic,
● anticancer,
● cardioprotective,
● hepatoprotective (protection against liver damage),
● gastroprotective,
● antidiabetic,
● anti-inflammatory,
● antibacterial,
● antiviral,
● radioprotective, and
● immunomodulatory effects[5].

The owners of Shrubbly grow the species aronia melanocarpa (commonly called the Viking), from the Rosaceae family. This variety is particularly resistant to pests and disease, and prefers less water than other aronia cultivars[10].

The Sayre Fields Family Farm

Shrubbly gets all of its aronia berry juice from berries grown on founder Matt Sayre’s 15 acre USDA certified organic farm in Hinesburg, Vermont.

FDA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

  • [1]
  • [2]Kotkokiewicz, A. et al. “Aronia Plants: A Review of Traditional Use, Biological Activities, and Perspectives for Modern Medicine.” JOURNAL OF
    MEDICINAL FOOD. J Med Food 13 (2) 2010. 255-269,
  • [3]Oxidative Stress and Alzheimer's Disease: Dietary Polyphenols as Potential Therapeutic Agents
  • [4] Ibid. 17
  • [5] Ibid. 16
  • [10] University of Wisconsin – Uncommon Fruit: Observations from Cavandale Farm