Our Story

Our Story So Far

It was a long shot, but after a lengthy search for farmland that we could afford, in 2010 we found the perfect piece of land.  For the first few years we worked to build a small farmhouse for our family, and then on April 26, 2013 we planted our first berry bush.  Nearly seven years later, on January 31, 2020 we filled our first cans of Shrubbly® and placed them onto shelves on the memorable date of 02/20/2020, then COVID-19 hit.

The Hinesburg Record May 2020 Issue covered a bit of our backstory.  In the early days of the COVID-19 pandemic we posted this 1-minute home-made video to share a bit more.

Our Mission

We believe in making every day as good as it can be by working hard, boldly chasing our dreams, taking our best shot, and pressing on.

Shrubbly® is all about refreshment. To us refreshment means finding the strength and energy to start fresh every day and giving each day our best shot. 

Our company motto is “Go Bold."  Go Bold means...  Take Your Shot.

Our use of "It's Your Shot." and Your Shot. Your Way." is about more than the wellness shot in each can. We hope Shrubbly® helps provide you the refreshment you need (and a little encouragement) to boldly go for it, jump in, take a chance, create your thing, tryout, shoot the ball, let your love be known, try and try again, play hard, nail that presentation, reach out for help, lend a hand, find your voice, get better, and keep at it  to be bold and take your best shot, every day, in your own way.  (Even if it is a long shot.)

Our Products

The organic aronia berries and black currants used in some of our products come from our USDA Certified Organic Vermont family farm. We use these “super fruits” that we grow and other organic fruit, herbs, and spices to create delicious cans of Shrubbly®.

Every ready-to-drink, non-alcoholic can of Shrubbly® is an old-time, small-batch Shrub mixer combined with sparkling water. Yep, Shrub + Bubbly = Shrubbly®.

Unlike other Shrub mixers, we have given ours a modern twist for wellness.  We use only common wellness shot ingredients and transform them into delicious Shrub mixers, so we can add a healthy  Shrub Shot™ to every can.

Our Shrubs are crafted in small batches from organic fruit, herbs and spices that are slowly soaked and strained or pressed to ensure that each Shrub mixer contains as many important nutrients and powerful plant compounds as possible. We use only Organic Apple Cider Vinegar as the base ingredient because it is known to offer exceptional health benefits.  Some of our Shrubs are sweetened with Organic Honey, which has long been known as a natural remedy.  Each Shrub is simply mixed with carbonated water and pasteurized for safety to create Shrubbly®.

For more of our story please follow us on Instagram and the Straight Shooter Blog.
FDA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.


Dream.  Do.  Refresh.  Press On.

via pafo = your shot

You can say, "Via Pafo!" as short for "Take Your Shot." or "It's Your Shot."